A new era for pharmaceuticals: New Commercial Models: What’s working and what’s not
- 1 minute reading time
The pharmaceutical industry is undergoing a commercial evolution. Traditional sales and marketing tactics — such as the classic in-person sales rep model — have declined, leading companies to invest in new commercial models (NCMs).
Continue reading with a PwC Plus-Subscription
- verified Information source
- daily updates
- completely searchable articles (with refiner)
- tailored alert