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EU-Kleinanlegerstrategie: Ein moderner Vertriebsrahmen braucht verhaltensökonomische Erkenntnisse

Ergänzend zu den bereits kontrovers diskutierten Investitionsanreizen im Rahmen der Retail-Investment-Strategie veranstaltete der GDV ein Gesprächsformat darüber, wie verhaltensökonomische Erkenntnisse eine moderne Kundenansprache gestalten können.

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